Best selling products in Uanet for the first quarter of 2013

In 2013, consumer interest in Ukrainian people has shifted in favor of new product categories. Studies of the dynamics online purchases in January-April this year, which analysts had Aukro.ua, showed that, compared with the same period last year, more than three times the volume of purchases in the category "Auto Parts, Tuning, GPS" , 1 , 5 times - in the category "Sports and Health" and 95% - in the category "Tablets, Laptops, Computers."

The share of traditionally popular items, in particular, mobile phones and clothing in total sales has declined. From the first position in the ranking of the most popular online products mobile phones and smart phones pressed tablets and computers. Ukrainians began to buy the tablets are not only more likely, but to spend more money on them - in 2013 average check purchases in the category "Tablets, Laptops, Computers" has increased by 31%. The average amount of monthly purchases has remained unchanged at more than 450 hryvnia.

Aukro.ua analysts believe that the results obtained and, in particular, the fact that the growing dynamics of sales of non-traditional products for the Internet, point to the fact that Ukrainians have more confidence in online shopping.

Top of the most purchased goods in Uanet (Ukrainian Internet) according Aukro.ua

Product category	The increase in sales for the year	Share in total sales, January-April 2013	Share in total sales, January-April 2012
Tablets, Laptops, Computers	95%	19%	17%
Mobile phones, Smartphones	23%	16%	23%
Collectibles, Antiques	44%	15%	19%
Clothing, Shoes, Accessories	80%	14%	14%
Auto Parts, Tuning, GPS	359%	7%	4%
Sports and Health	145%	7%	5%
Household appliances	155%	5%	4%

Recall, according to research Aukro.ua, from mobile phone users Uaneta make purchases less frequently than with computers, but become more expensive goods. The average check per user per month was 350 hryvnia.

How grocery chains have weathered the crisis

The rapid development of commercial networks this year is easily explained. Salaries Ukrainians grow faster. If the entire 2011 year, they have grown on average by 8.7%, in January-August this year has jumped by 15.3% compared with the same period of the last (data Gosstat). And all this happened against a background of low inflation rates.

But how to explain the rapid growth of grocery chains in the midst of the crisis in late 2008?

Crisis did not notice?

The Fastest growing company was "Eurotech". If at the end of 2008 it consisted of only nine points, but now it has been 69. That is an increase of almost 767%! Keep pace with other companies, as is evident from the graphs.

"The market is too saturated" - explains the reason for the growth of Igor Guglya, director of GT Partners Ukraine. According to him, in recent years, retailers have started to actively gain medium and small cities, where there is an acute shortage of modern shops. While there remains a city where there is no network of grocery stores.

Moreover, during the crisis, prices for rental properties greatly subsided, and traders it easy to agree on the best places for their stores.

Another reason for the rapid growth of networks the inertia of Ukrainian bureaucracy. Plans before the crisis continued to open stores in the crisis, when incomes were reduced (in 2009 wages fell more than 9%).

"The opening of new shopping centers - a long-term process, for example, in" METRO Cash & Carry Ukraine "only store building can last up to 3 months, but before construction must still find a building plot just to get all the necessary documents, and etc. Therefore, to stop the process of expansion at some point for the company does not make economic sense, "- says Anna Kurbatova, Communications Manager" METRO Cash & Carry Ukraine ".

Less is more

But we cannot say that the crisis in general had no effect on traders. Owning retailers had to give up a huge store in favor for more compact stores.

Like mushrooms after the rain began to appear small "convenience stores" and discounters with cheap products, but limited selection of goods.

"During the crisis, mainly developed network of small formats" - agrees Anna Kurbatova. Its network began in 2011 to develop the small shops to 2 thousand square meters with a range of about three thousand items, called "METRO Base."

Before it stores "Metro" in Ukraine existed only in standard area of 16 thousand square meters and with a range of 30 thousand items. Thanks to this new approach, the company managed to open stores in relatively small cities - Kremenchug, Ternopol, Kirovograd and Lutsk.

For cities is a great investment, because even in the low-price shop area of about 1 thousand square meters have to invest about $ 1.8-2.7 million (if you buy, not rent a property), explains Igor Guglya from GT Partners Ukraine. The "convenience stores" have less to invest. For example, the network of "Nash Kray" is now developing a network of express minimarkets area of 50-100 square meters. If you rent a room, you can open a new shop even $ 23,000.

"In the usual" shop at home "does not have its plants for the production of food (bread, cooking), in contrast to the supermarkets. In each store, our network format "shop at home" BK "Express" has its own mini-bakery, the area allows. Low level of staff, although their level of training above. In small shops seller and cashier and bookkeeper are able to accept products, and put to the position, "- says about the nuances of this business, Dmitry Kashirin, commercial director of "Fudmarket "(included in" Retail Group ", which is developing a network of" Great Kishenya ",TC" Alta Center "," Equator "," Velmart "). Find design ideas for your home on Lushome.club.

Opening of the same large size - Hypermarket - associated with the construction of a single building. For this it is necessary to acquire the land and take a lot of coordination, because the volume of investment can range from $ 5 (the most compact hypermarket) to $ 20 million (a huge shop).

Rating of Most expensive Ukrainian food brands

Rating of the most expensive Ukrainian brands made popular Ukrainian weekly magazine Focus. The first three places divided between Nasha Ryaba, Roshen and Chernigivske.

It means that food preferences of Ukrainians are chicken, chocolate and beer.

In particular, TM Nasha Ryaba becomes leader of the ranking for the third year in a row. This is primarily due to the reasonable price of chicken compared to other types of meat. Revenues of “Nasha Ryaba” increased by a billion hryvnia for one year. This is due on the one hand increased production by 7% and the expansion of logistics, which already has more than 2,600 franchised outlets, on the other - the growth of the chicken prices by 10% in the last year. Thus, by the end of 2011 "Nasha Ryaba " brought to the company 5.1 billion UAH.

Not give up their positions the largest sweet brand, the brainchild of the Minister Poroshenko, TM Roshen: its sales increased nearly by 1 billion hryvnia to $ 4.54 billion UAH.

This year, in the top ten we can find two beginners: TM Hlibnyi Dar and TM Rogan with the result of sales 1.372 billion UAH and Rs 1.273 billion UAH respectively. With their appearance in the Top 10 now it includes three vodka and three beer brands.

By the number of brands represented on the list, most of the positions owned brands under which the produce strong alcohol - they are 10th of 50. Leader in the alcoholic beverages by sales in Ukraine was TM Khortytsya. This year she managed to overtake Nemiroff brand.

Top 50 Ukrainian consumer food brands with revenues in 2011:

1. Chicken “Nasha Ryaba” - 5.1 billion UAH

2. Confectionery “Roshen” - 4,54 billion UAH

3. Beer “Chernigivske” - 4.265 billion UAH

4. Cigarettes “Prima” - 3.233 billion UAH

5. Confectionery “Conti” - 1.9 billion UAH

6. Beer “Obolon” - 1.63 billion UAH

7. Vodka “Khortytsya” - 1.55 billion UAH

8. Vodka “Nemiroff” – 1.53 billion UAH

9. Vodka “Hlibnyi Dar” - 1.372 billion UAH

10. Beer “Rogan” - 1.273 billion UAH

11. Sausage “Globino” - 1,166 billion UAH

12. Sauces “Shchedro” - 1.149 billion UAH

13. Sauces “Torchin”- 1.11 billion UAH

14. Beer “Lvivske” - 1.054 billion UAH

15. Vodka “MEDOFF” - 1,052 billion UAH

16. Juice “Sadochok” - 1.021 billion UAH

17. Juice “Nash Sok” - 955 million UAH

18. Confectionery “Svitoch” - 851 million UAH

19. Vodka “Prime” - 745 million UAH

20. Vodka “Іstynna” - 731 million UAH

21. Juice «Sandora» - 720 million UAH

22. Cheese "Dobryana" - 685.4 million UAH

23. Water "Morshinskaya" - 652.6 million UAH

24. Meat products "Yatran" - 619.2 million UAH

25. Sauces "Chumak" - 599 million UAH

26. Noodles "Mivina" - 602 million UAH

27. Dairy products "Yagotynske" - 560.5 million UAH

28. Beer «Zibert» - 541.3 million UAH

29. Dairy products "Dobrynya" - 522 million UAH

30. Meat products "Farro" - 511.7 million UAH

31. Beer "Yantar" - 507.7 million UAH

32. Wine «Inkerman» - 475.7 million UAH

33. Chips "Lux" - 441.1 million UAH

34. Soft drink "Zhyvchyk" - 412.5 million UAH

35. Brandy "Shustov" - 404 million UAH

36. Meat products "Yuvileinyi" - 403.4 million UAH

37. Cheese "Shostka" - 383 million UAH

38. Sunflower oil "Oleina" - 349.6 million UAH

39. Cognac "Tavria" - 348.2 million UAH

40. Meat products "Druzhba Narodіv" - 340 million UAH

41. Beer "Sarmat" - 322 million UAH

42. Cheese "Slavia" - 321.1 million UAH

43. Cheese "Molochnyi Shlyah" - 316.2 million UAH

44. Confectionery «Amour» - 315 million UAH

45. Spread "Shchedryi Dar" - 303.4 million UAH

46. Beer "Slavutych" - 283.9 million UAH

47. Semis "Hercules" - 269.8 million UAH

48. Sparkling wine "KZShV" - 250 million UAH

49. Semis "Tree Medvedya" - 240 million UAH

50. Meat products "Baschinskyi" - 234.4 million UAH

In preparing the rating was assessed only brands by Ukrainian manufacturers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. Brands were ranked in terms of retail sales in the country by the end of 2011. It is worth noting the constant growth "admission" ticket rating. So, in 2010, sales were lower boundary of 50 million UAH, in the past - 150 million UAH, and this year - already 230 million UAH.

Source: http://focus.ua/

Why foreign retailers come to Ukraine

Entering the market, international brands often evaluate three factors:

- Saturation of the retail market,

- The number and quality of projects of shopping centers, which are presented in the market,

- The number of existing market entry barriers.

The saturation of the Ukrainian retail market remains one of the lowest in Europe. In this high-quality projects have become more and more. And this year, offering a unique project in many ways - the largest Ukrainian Central City shopping mall Ocean Plaza, the quality of which corresponds to the world standards.

At the same time, according to experts, many foreign operators have already studied all the possible obstacles entering the Ukrainian market, put up with them or have learned to overcome them.

As a result, by the end of this year we will see in the mall about 40 brand new for Ukraine in Ocean Plaza. 60% of new brands will be due to local market operators, who have long been working in Ukraine. 40% of new brands will enter the market independently.

The country of origin of franchise leader is Western Europe. A direct investment - the countries that are closer to us and whose investments have long been widely present in Ukraine, Russia, Romania and Turkey.

The format for the new Ukrainian brands, according to the experts, about 20% of them – it is food and drink, the other 80% - a fashion brand.

It is significant that 30% of new strand brands are goods premium level. Earlier in our country goes no more than one or two of these brands in the year, as they were developed specifically nowhere. In 2012, we see a greater expansion of expensive brands, some of which will be presented on the Bolshaya Vasilkovskaya street, but most - in the SEC Ocean Plaza, where the first in Ukraine to be established premium gallery.

According to experts, massive entering of foreign retailers in the Ukraine market is also due to the active and long process of creating a positive image of our country and the promotion of Ukrainian projects on the international market.

In 2012 possible enter for a minimum of 32 new brands in Ukraine and Kiev. 28 of them will be presented in the SEC Ocean Plaza.

	Brand	Country of origin	Object
1.	LC Waikiki	Turkey	SEC Ocean Plaza
2.	Longchamp	France	SEC Ocean Plaza
3.	Furla	Italy	SEC Ocean Plaza
4.	Lady Gentlemen City	Russia	ТРЦ «Караван»
5.	Dolce Gabbana	Italy	ТЦ «Мандарин Плаза»
6.	MaxMara  Weekend	Italy	SEC Ocean Plaza
7.	Trussardi Jeans	Italy	SEC Ocean Plaza
8.	BCBG	USA	SEC Ocean Plaza
9.	Bebe	USA	SEC Ocean Plaza
10.	Camper	USA	ТРЦ «Караван»
11.	Napapijri	Italy	SEC Ocean Plaza
12.	Rebeca Sanver	Portugal	SEC Ocean Plaza
13.	Cinque	Italy	SEC Ocean Plaza
14.	Pepe Jeans	Spain	SEC Ocean Plaza
15.	Diesel	Italy	ул. Крещатик
16.	Reiss	VB	SEC Ocean Plaza
17.	Blanco	Italy	SEC Ocean Plaza
18.	Camicissima	Italy	SEC Ocean Plaza
19.	Strellson	Germany	SEC Ocean Plaza
20.	Suvari	Turkey	SEC Ocean Plaza
21.	Michael Kors	USA	SEC Ocean Plaza
22.	Marina Rinaldi	Italy	SEC Ocean Plaza
23.	Atelier	France	SEC Ocean Plaza
24.	Denis/Why Denis	Romania	SEC Ocean Plaza
25.	Happylon	Kazakhstan	SEC Ocean Plaza
26.	Segafredo	Italy	SEC Ocean Plaza
27.	KFC	USA	SEC Ocean Plaza
28.	S.Oliver	Germany	SEC Ocean Plaza
29.	Oviesse	Italy	ТЦ «Украина»
30.	Soocre	Greece	SEC Ocean Plaza
31.	Patrizia Pepe	Italy	SEC Ocean Plaza
32.	Catherine Leman	Russia	SEC Ocean Plaza